How Do You Get Clients For A Local Cleaning Business?

Promoting a new home cleaning business in a highly competitive market seems a daunting task but you should look at the brighter side that is different ways to highlight your business and target your clients. Today you can promote your business using both online and offline ways and highlight your business in the competitive market.

Here we’ll discuss 15 different ways to promote your home cleaning business in both online and offline markets. If you can piece them together, you can make a successful marketing strategy for your business.

1. Know Your Audience

Find your customers using filters like age, gender, location, and profession. See who your competitors are approaching to locate people who could be interested in your services. Your buyers could be residing in a specific geo-location, could be from a specific age group, or a profession like medical. Once you know your audience, you can plan a detailed marketing plan according to their needs.

How to setup audience for Google Ads cleaning business marketing?

Add audience targeting to your campaign or ad group

1. Sign in to your Google Ads account.
2. Click Audiences in the page menu.
3. In the “Audiences segment” module, click Edit Audience segments.
4. Click Select an ad group and then select a campaign and ad group from the list that appears. You can also search for the campaign or ad group you want to update.
5. Select the audience segments you want your campaign to reach.
   • For Search campaigns
     • Your data: People who previously interacted with your business
   • For Display campaigns
     • Affinity: Groups of people based on their lifestyles, buying habits, and long-term interests
     • Intent: People actively researching products or services
     • Your data: People who previously interacted with your business
   • For Video campaigns
     • Affinity: Groups of people based on their lifestyles, buying habits, and long-term interests
     • Intent and life events: People actively researching products or shifting purchasing behavior and brand preferences change during life milestones like moving, graduating from college, or getting married
     • Your data: People who previously interacted with your business
     • Detailed demographics: Groups of people that share common traits, such as college students, homeowners, or new parents.
   • For Hotel campaigns
     • Your data: People who previously interacted with your business (website visitors, app users, similar segment, custom combination segment, and customer lists)
6. Click the checkbox next to the segment you’d like to add. This will add them to your targeting.
7. Click Save.

2. Brand Building

Build a brand to communicate with potential clients. You need a decent logo to represent your business in the competitive market. The targeted audiences will recognize your services from your logo. It will make it easier for you to stand out from the crowd and spread your marketing message. For logo designing, you can take ideas from your competitors and try experimenting with colors, geometric patterns, and styles.

3. Make Your Website Conversion Focused

Is your website conversion focused? Could you collect contact details including the email addresses of your visitors? If not, then you should seriously think about converting your website into a conversion-focused site (Google Ads landing page Tips) that can provide you with important details of your visitors. If you have the email addresses of the visitors, you can add them to your email marketing list or newsletter for future communication and marketing.

Use the following websites that come with conversion tools that will increase your return on investment (ROI)

1. Wix
2. Squarespace
3. WordPress
4. GoDaddy

4. Invest On Pay Per Click Advertising

Paid advertising is a great way to divert targeted traffic to your website. Put your money on relevant and high-traffic keywords like house cleaning, commercial cleaning, weekend cleaning, etc. to get hot leads that you can convert into sales. Also, you can prioritize your business over your competitors through paid marketing. It will cost you a price but the return on each penny spent on paid ads will be huge. Hire a Google ads expert for paid adverting.

5. Optimize Social Media

Social media can become a reliable source of targeted traffic for your site if you know how to optimize the media. There are different media platforms and each platform caters to a different set of audiences.

Facebook: Here you can set your business page and ask the targeted audiences to follow your business. Also, this page can be used to post operating hours and services offered. Viewers can provide a review of your business on your Facebook page. Positive reviews and feedback will help add more users to your business.

Twitter: It also allows setting up a business page with which you can run paid advertisements to target potential customers.

LinkedIn: It is a purely business platform used for posting job openings but you can use it to create awareness about your brand and services offered.

Instagram: Collaborate with influencers influencing your targeted audience to target potential customers. Influencer marketing will cost you a price but it is a reliable way of increasing the acceptability of your brand and services.

6. Get An Effective CRM Software

A Customer Relationship Management Software (CRM) will be more effective in tracking orders and scheduling cleaning work. The software will arrange client communication in a database so you can easily locate, track, and complete assigned jobs. Many companies offer CRMs. You can take a CRM on trial and buy it if you find it useful.

7. Prepare An Email List

Email marketing has an advantage that is it is quick and affordable. Also, it is a reliable way to reach out to your targeted audiences that respond to your marketing calls. Another advantage of email marketing is that the messages can be customized with pictures, graphics, and videos to suit the needs of individual clients like age group, location, and profession.

To grow your email list, you can take the help of companies ZoomInfo, Exact Data, and Sleeknote provide lists based on the filters we discussed above. You can check their lists and buy those that have the email addresses of your targeted audiences.

8. Buy Targeted Mail List

Just like email lists, you can also buy targeted snail mail lists for your cleaning services. There is software that can help increase your target area. You can even create a radius from your office to target your clients. Since not all people search the web for information, email marketing could be a better way to take your business to potential customers in a presentable manner.

9. Maintain An Online Reputation

Be quick to respond to your clients. Look for negative reviews and take quick steps to dilute those reviews. Complete your tasks on time and ask for reviews. Stay connected to each client whether big or small so they feel obliged. Your competitors could try to malign your online reputation by posting fake reviews. You need to keep a check over those reviews.

10. Ask For Reviews

User-generated reviews could work wonders for your business. Whenever you give service, don’t forget to request the customer to give their feedback on the service. Also, respond to the feedback to show that you care for your clients. For example, say thanks for positive reviews and calm the irritated customers by serving their needs.

Google: Ask your customers to review your business on Google so the search engine can rank your site higher on search result pages.

Facebook: Ask your followers and visitors to review your business and services so others can also take advantage of your services.

Yelp: It is the original review site and it is still helpful. Positive reviews on this site will help maintain a good online reputation.

11. Get Out-Of-The-Box Solutions

Another way to boost your presence and highlight your services is to get out-of-the-box solutions like writing a blog or using local businesses to increase your reach. The objective of marketing is to keep your business before the eyes of targeted audiences.

Use moving billboards: Set magnetic billboards on vehicles you use to move your business around town. Wherever your vehicles go, the billboards will also go and promote your brand.

Use flyers to target your local neighborhood: Purchase door hangers with your business branding and put them on the doors of houses in your neighborhood. The door hangers are less likely to fly away and there will be no objection to yours using door hangers for marketing.

Use local businesses: Place your business cards at popular hangouts like a juice corner, ice cream parlor, grocery store, and boutique to reach out to potential customers.

Blog: Write informative and interesting blogs emphasizing the need for cleaning services and connect those blogs to websites that offer free blogging plugins. Also, optimize the blogs to get a Local SEO benefit.

12. Network

Develop a network with co-business owners and join local business clubs where you can promote your services. It will be your personal business network that will help in both the online and offline marketing of your business. Also, the network can help develop your business by word of mouth.

13. Shoot A Promotional Video

Consider uploading a promotion video on YouTube, Facebook, and other platforms to highlight the advantages of your business. The promotional video will be a demo of how you provide cleaning services, what cleaning services you provide, discounts offered, who can take advantage of your services, and client testimonials. It will help add more customers to your business.

14. Get Certified

Having a certified business will help establish your reliability and increase your acceptability. The International Sanitary Supply Association (ISSA) was founded for establishing best practices in cleaning businesses. Certification is available in the following areas:

• Quality Systems
• Service Delivery
• Human Resources
• Health, Safety, and Environment
• Management Commitment
• Green Building

You can easily apply for CIMS Certification through the ISSA and become a certified business in your local area. It will improve your brand value and acceptability in the market.

15. Highlight The Benefits

Whenever you write a marketing message, blog, or start a conversation about your business, you should emphasize the benefits. Educate potential customers about the benefits of hiring your cleaning services like loyalty rewards for recurring customers, free cleaning, and free cleaning products. It will help in setting a buzz about your business and getting customers.

Final Thoughts

Hire Google ads expert for cleaning business marketing. With marketing, your objective should be to achieve a long-term goal that is making a loyal customer base that gives recurring business. Also, you should focus on maintaining a good online reputation with a quick response to the targeted customers. It is a slow game but you can win if you remain steady in the game.