Google is continuously adding new features to its mobile ads. First, there’re call extensions, then it added a call tracking feature to allow…

Smart bidding eyes the ensuing campaign’s results by setting revenue targets based on Machine Learning’s findings on the one hand. And on the…

If you are one of those people who are already tired of the accumulated cost burdens then a high Cost Per Click or…

Google made Responsive Search Ads (RSAs) the default ad type for all its Google Ads search campaigns. But advertisers can keep using the…