Google Call Only Ads Campaign Setup and Optimization Consultant / Freelancer

Create a new call campaign

To create your new campaign:

1. Sign in to your Google Ads account.
2. Click Campaigns in the page menu on the left.
3. Click the plus button , then select New campaign.
4. Select the Sales or Leads goal. Note: You can also choose to create your campaign without a goal by selecting Create a campaign without a goal’s guidance.
   1. If this step doesn’t reflect what you’re seeing in your account, select a campaign type first then select a goal. Learn more about goals in the new Google Ads experience.
5. Select the Search campaign type.
6. Under “Select the ways you’d like to reach your goal”, check the box next to “Phone Calls” and input your phone number.
7. Click Continue.
8. Enter your campaign name at the top of the page.
9. In the “Add Display Network” card, select “No” (call ads don’t show on the Display Network).
10. Select your target goal and adjust your bidding options.
11. Enter your daily budget and select any other settings you’d like for your campaign.
12. Click Save and continue.

Create a new call ad

To create your new ad:

1. Sign in to your Google Ads account.
2. Click Ads & Extensions.
3. Click Ads.
4. Click the plus button .
5. Select Call ad.
6. Click Select an ad group to save your ad and choose which ad group you want.
7. Enter:
   • Two headlines (optional, but recommended)
   • Your business name and phone number (required)
   • Two descriptions (the second description is optional)
   • Your Final URL (optional, but recommended)
   • Your Verification URL (optional if a Final URL is provided)
   • A display path (optional)
   • Your display URL and verification URL (optional)Tip
   • Adding two headlines is recommended, as it allows you to show additional text in your ads. For example, if you’re an insurance company using a headline that shows your business name, your second headline could show your official site, policy details, special offers, or a call to action for customers to get a quote.
8. Under “Conversion action,” select a conversion action.
9. Click Save new ad.

Create a new ad group

First create your new ad group:

1. Click Ad groups in the page menu on the left, then click the plus button.
2. Select the campaign to which you would like to add your new ad group.
3. Enter your ad group name and keywords. You can use the “Get keyword ideas” tool on the right to get keyword ideas relevant to your business.
4. Click Save and continue when you’re done setting up your ad group.

Then create your ad:

1. Click anywhere in the “New ad” box.
2. Enter:
   • Two headlines (optional, but recommended)
   • Your business name and phone number (required)
   • Two descriptions (the second description is optional)
   • Your Final URL (optional, but recommended)
   • Your Verification URL (optional if a Final URL is provided)
   • A display path (optional)
3. Select what type of phone number you would like to show on your ads.
4. Click Save and continue.

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