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Category Archives: PPC ads

Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Smart bidding eyes the ensuing campaign’s results by setting revenue targets based on Machine Learning’s findings on the one hand. And on the…
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10 Powerful Tips To Reduce CPC On Google Ads

10 Powerful Tips To Reduce CPC On Google Ads

If you are one of those people who are already tired of the accumulated cost burdens then a high Cost Per Click or…
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What Google Wants To Do By Changing Default Ad Setting In Google Ads?

What Google Wants To Do By Changing Default Ad Setting In Google Ads?

Google made Responsive Search Ads (RSAs) the default ad type for all its Google Ads search campaigns. But advertisers can keep using the…
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10 ways for small businesses to boost the performance of their Google Ads or Google Ads express campaigns in 2020

Google Ads is the right platform to take your business to the targeted users, but it could prove to the mixed bag of…
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Optimising a PPC campaign for real estate business: A brief guide

Google AdWords for real estate investors Regardless of the industry you are in, it is difficult to find a spot for your website…
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How to calculate the cost of Google Ads and find ways to get money for Google AdWords?

What is the cost of Google Ads?   Keywords could be extremely cheap or grossly expensive depending on the industry. For example, targeting…
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Facebook ads VS Google AdWords: Should I invest on Facebook ads or Google AdWords or both the networks?

Traffic, leads, sales – you want all these for your business but the heightened competition on the web has become demanding – work…
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AdWords For Real Estate: What Happens When You Optimize a PPC Campaign for Real Estate?

You would agree that it is very difficult to get the first-page position on Google and even on other search engines merely with…
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Why should small businesses start with Google AdWords?

If you want to know whether Google AdWords is for small businesses then you should first read the 2016 data about AdWords.  …
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10 ways to boost your food & restaurant advertising

In the digital food business, an average foodie is served 1,700 banner ads every month but more than half of these ads remain…
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