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Category Archives: PPC ads

Google Ads Bidding Strategies: The Ultimate Guide 2022

Google Ads Bidding Strategies: The Ultimate Guide 2022

Contrary to popular belief, high-performing Google Ads are not just about 'high bidding.' Much more surrounds the 'bid.' Although clicks, conversions, impressions, and…
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Google Ad Extensions Best Practices 2022

Google Ad Extensions Best Practices 2022

Everybody uses Google Ads. From solopreneurs, small businesses, start-ups, SMEs to MNCs, every business uses Google Ads to boost conversions. But how can…
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Google Ads Optimization 2022: The Complete Set-Up and Optimization Checklist

Google Ads, seemingly complex to most users, can be mastered if you are ready to put in the effort and time. Campaign optimization…
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5 Best practices for creating and optimizing Google call-only ads

5 Best Practices For Creating And Optimizing Google Call-Only Ads

Google is continuously adding new features to its mobile ads. First, there’re call extensions, then it added a call tracking feature to allow…
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Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Smart bidding eyes the ensuing campaign’s results by setting revenue targets based on Machine Learning’s findings on the one hand. And on the…
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10 Powerful Tips To Reduce CPC On Google Ads

10 Powerful Tips To Reduce CPC On Google Ads

If you are one of those people who are already tired of the accumulated cost burdens then a high Cost Per Click or…
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What Google Wants To Do By Changing Default Ad Setting In Google Ads?

What Google Wants To Do By Changing Default Ad Setting In Google Ads?

Google made Responsive Search Ads (RSAs) the default ad type for all its Google Ads search campaigns. But advertisers can keep using the…
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10 ways for small businesses to boost the performance of their Google Ads or Google Ads express campaigns in 2020

Google Ads is the right platform to take your business to the targeted users, but it could prove to the mixed bag of…
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Optimising a PPC campaign for real estate business: A brief guide

Google AdWords for real estate investors Regardless of the industry you are in, it is difficult to find a spot for your website…
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How to calculate the cost of Google Ads and find ways to get money for Google AdWords?

What is the cost of Google Ads?   Keywords could be extremely cheap or grossly expensive depending on the industry. For example, targeting…
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