Category Archives: PPC ads

Google ads consultant

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

Visibility is one of the prime goals for which marketers run online advertising campaigns. They find a big support in Google Ads that…
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performance max campaign ads consultant

How to set up Performance Max campaign?

Digital marketing is an ever-evolving space with new technologies marking their presence quite often. Thus, marketers need to stay abreast with new tools…
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The Importance of Keyword Research in Google Ads Campaigns

Online search is unimaginable without keywords. The keywords are the common words or phrases using which the customers search for the products or…
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Maximizing ROI with Google Ads Budget Management

Maximizing ROI with Google Ads Budget Management 2024

Whenever any information or product is required, the first thing people do is – search for it on the device using the internet.…
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Optimizing Google ads Ad Copy for Higher Click-Through Rates (CTR)

Optimizing Google ads Ad Copy for Higher Click-Through Rates (CTR)

In the ever-evolving landscape of digital marketing, advertisers need to overcome the short attention span of the target audience. They require creating Google…
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Google Ads Bidding Strategies: The Ultimate Guide

Contrary to popular belief, high-performing Google Ads are not just about 'high bidding.' Much more surrounds the 'bid.' Although clicks, conversions, impressions, and…
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Google Ads Optimization: The Complete Set-Up and Optimization Checklist

Google Ads, seemingly complex to most users, can be mastered if you are ready to put in the effort and time. Campaign optimization…
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Performance Max

Google Performance Max: Things to know if you are planning to try it

Performance Max has some undeniable benefits to offer to online marketers. It is different from Google Ads in various ways. Therefore, the mindset…
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The Importance of Quality Score in Google Ads and How to Improve It 1

The Importance of Quality Score in Google Ads and How to Improve It

Since searching for a product or service online has become the order of the day, several websites advertise on the platform or search…
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How to Optimize Your Google Ads Campaign for Conversions?

How to Optimize Your Google Ads Campaign for Conversions?

Google Ads campaign is deemed a success only when it yields conversions. Digital marketers are always on their toes to find ways to…
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