Category Archives: PPC ads

Optimizing Google ads Ad Copy for Higher Click-Through Rates (CTR)

Optimizing Google ads Ad Copy for Higher Click-Through Rates (CTR)

In the ever-evolving landscape of digital marketing, advertisers need to overcome the short attention span of the target audience. They require creating Google…
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Google Ads Bidding Strategies: The Ultimate Guide

Contrary to popular belief, high-performing Google Ads are not just about 'high bidding.' Much more surrounds the 'bid.' Although clicks, conversions, impressions, and…
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Google Ads Optimization: The Complete Set-Up and Optimization Checklist

Google Ads, seemingly complex to most users, can be mastered if you are ready to put in the effort and time. Campaign optimization…
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Performance Max

Google Performance Max: Things to know if you are planning to try it

Performance Max has some undeniable benefits to offer to online marketers. It is different from Google Ads in various ways. Therefore, the mindset…
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The Importance of Quality Score in Google Ads and How to Improve It 1

The Importance of Quality Score in Google Ads and How to Improve It

Since searching for a product or service online has become the order of the day, several websites advertise on the platform or search…
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How to Optimize Your Google Ads Campaign for Conversions?

How to Optimize Your Google Ads Campaign for Conversions?

Google Ads campaign is deemed a success only when it yields conversions. Digital marketers are always on their toes to find ways to…
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Beginners Guide To Setting Google Ads Conversion Tracking

Beginners Guide To Setting Google Ads Conversion Tracking

Counting clicks on Google Ads is of little value when you don’t know how many of those clicks are converting. It is called…
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Call tracking – Basics to know and it's work

Call tracking – Basics to know and it’s work

Call tracking has a significant role in establishing the favorable market for a brand. It can help businesses achieve excellent performance online. Let’s…
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Google Ads management Tips and tricks 2023

Google Ads management Tips and tricks 2023

Businesses have experienced several changes in the way consumers have looked for them in the last few years. The ace search engine Google…
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Digital Marketing Strategies For Law Firms

Successful Digital Marketing Strategies For Law Firms

What is the best digital marketing strategy? In digital marketing, rules can be changed overnight and if you aren’t keeping up with the…
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