Category Archives: Google AdWords

Google Ads Optimization: The Complete Set-Up and Optimization Checklist

Google Ads, seemingly complex to most users, can be mastered if you are ready to put in the effort and time. Campaign optimization…
Continue reading
The Importance of Quality Score in Google Ads and How to Improve It 1

The Importance of Quality Score in Google Ads and How to Improve It

Since searching for a product or service online has become the order of the day, several websites advertise on the platform or search…
Continue reading
Digital Marketing Strategies For Law Firms

Successful Digital Marketing Strategies For Law Firms

What is the best digital marketing strategy? In digital marketing, rules can be changed overnight and if you aren’t keeping up with the…
Continue reading
Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Smart bidding eyes the ensuing campaign’s results by setting revenue targets based on Machine Learning’s findings on the one hand. And on the…
Continue reading
10 Powerful Tips To Reduce CPC On Google Ads

10 Powerful Tips To Reduce CPC On Google Ads

If you are one of those people who are already tired of the accumulated cost burdens then a high Cost Per Click or…
Continue reading

How to Determine Your Google Ads Advertising Cost?

Google Ads (AdWords) is simply the most powerful advertising platform available for running PPC (pay per click) campaigns. Even when it can cost…
Continue reading
11 PPC (google Ads) Management Strategies For Small Business

11 PPC (Google Ads) Management Strategies For Small Business

Small businesses face unique challenges and it is often required to be more innovative to compete in your market. We as Google Ads…
Continue reading
what is geo targeting

How To Use Geo-Targeting to Increase Website Conversions

Website optimization leads to increased conversion including newsletter registration, advertising impressions and other purposes. The optimization process includes scientific study of data created…
Continue reading

Optimising a PPC campaign for real estate business: A brief guide

Google AdWords for real estate investors Regardless of the industry you are in, it is difficult to find a spot for your website…
Continue reading

How Google AdWords (Paid Ads) Affect Organic Rankings?

“Look at this site, it has just come up on an organic ranking. It might be using paid searches to achieve organic results”…
Continue reading
×