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Category Archives: Google AdWords

Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Top 5 Ways Smart Bidding Improves PPC Campaign Quality

Smart bidding eyes the ensuing campaign’s results by setting revenue targets based on Machine Learning’s findings on the one hand. And on the…
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10 Powerful Tips To Reduce CPC On Google Ads

10 Powerful Tips To Reduce CPC On Google Ads

If you are one of those people who are already tired of the accumulated cost burdens then a high Cost Per Click or…
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How to Determine Your Google Ads Advertising Cost?

Google Ads (AdWords) is simply the most powerful advertising platform available for running PPC (pay per click) campaigns. Even when it can cost…
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11 PPC (google Ads) Management Strategies For Small Business

11 PPC (Google Ads) Management Strategies For Small Business

Small businesses face unique challenges and it is often required to be more innovative to compete in your market. We as Google Ads…
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what is geo targeting

How To Use Geo-Targeting to Increase Website Conversions

Website optimization leads to increased conversion including newsletter registration, advertising impressions and other purposes. The optimization process includes scientific study of data created…
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Optimising a PPC campaign for real estate business: A brief guide

Google AdWords for real estate investors Regardless of the industry you are in, it is difficult to find a spot for your website…
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How Google AdWords (Paid Ads) Affect Organic Rankings?

“Look at this site, it has just come up on an organic ranking. It might be using paid searches to achieve organic results”…
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How to calculate the cost of Google Ads and find ways to get money for Google AdWords?

What is the cost of Google Ads?   Keywords could be extremely cheap or grossly expensive depending on the industry. For example, targeting…
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Facebook ads VS Google AdWords: Should I invest on Facebook ads or Google AdWords or both the networks?

Traffic, leads, sales – you want all these for your business but the heightened competition on the web has become demanding – work…
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AdWords For Real Estate: What Happens When You Optimize a PPC Campaign for Real Estate?

You would agree that it is very difficult to get the first-page position on Google and even on other search engines merely with…
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