10 Powerful Tips To Reduce CPC On Google Ads
- March 9, 2021
- Google AdWords, PPC ads
If you are one of those people who are already tired of the accumulated cost burdens then a high Cost Per Click or CPC can be a nightmare. There are a number of factors that affect the cost per click. Most people are unaware of these factors and eventually end up paying a lot more than required. If you are running Google Ads for a long time and you don’t see your CPC get any better then you definitely need some help. Most people even reconsider their decision of running Google Ads due to the cost being sometimes even more than the profitability through this method. To ensure your business focuses on the basis of your budget with no unbearable costs, we have come up with some tested tips that will help. The major problem is that the advertisers fail in taking into consideration the time factor. No one will suddenly wake up at 3 am and decide to purchase your product. This implies that scheduling your ads is one important factor that needs enough attention. We will discuss the same and some more powerful tips to reduce CPC on Google Ads as we move further.
Go For Long-Tail Keywords
During the selection of keywords, you need to assure you to avoid short-tail keywords. Why? Short tail keywords or generic keywords have a high search volume. This increases the clicks on your ads but eventually, the purpose wouldn’t be served.
Long-tail keywords assure you reach your target audience or potential customers, thereby meaning the people who are interested in your product or service. This not only reduces the cost per click but also ensures you reap the overall benefit of the money you spend on ads.
Research has shown that a high-quality score eventually leads to lower CPC and long-tail keywords generally have an excellent quality score. Use Google’s Keyword Planner to choose the accurate long-tail keywords that take you closer to your potential customers, thereby leading to increased conversions.
Low Bids = Low CPC
While researching the keywords, make sure you choose the ones with low bids. If you are looking forward to reducing your cost per click or CPC, then it’s time to avoid competitive keywords. The method of bidding also impacts your CPC. You should always go with manual bidding since it offers full control over the cost. You can set the maximum CPC, unlike automated bidding that generally sets the cost for you. But let’s be honest, not everyone has enough time or knowledge to go with the manual method. If you are one amongst them then you can opt for the maximum clicks bid strategy, wherein you will get a maximum number of clicks based on the budget set by you.
Improved Quality Score Assures Lower CPC
Cost per click or CPC is highly dependent upon the quality score. It is the rating given by Google based on the relevancy that you offer. The quality score improves as the ad ranking improves. Securing 3rd or 4th position will eventually help you in reducing CPC. This ensures you maximize the overall profits you earn through ads. If you have a low-quality score then a number of steps can be taken to improve the same.
- Research keywords thoroughly before picking them up. Understanding their current performance will help you in making the right choice.
- Try choosing different ad groups based on the similarity of keywords.
- Work on improving your landing page to have a great first impression on visitors. An improved landing page will eventually lead to a better score.
- Avoid using the dynamic keyword insertion feature in which you can use the exact words someone type in the query. No matter how beneficial it seems, it substantially reduces your quality score.
Ad Scheduling Is An Important Aspect
As a business owner, choosing to run your ad throughout the day and night could cost you a fortune. To save a sufficient amount of money along with making the most of your efforts, you need to schedule your ads.
Firstly, you need to research your audience to understand the time they spend online scrolling through the internet. This is the exact time when they will come across your ads. If you miss this time, then you are only giving opportunities to your competitors to reach out to them before you.
Let’s say, for example, your target audience spends a considerable amount of time on weekends. You can schedule your ads to run more during this period.
The specific days and time limits are completely dependent on the response that you receive from your potential customers. Properly analyzing the timing is essential before scheduling the ads.
Apart from that, it also reduces irrelevant clicks that only contribute to increased cost. For maximum conversion, ad scheduling is something you need to spend an ample amount of time on.
Geo-Targeting Increases The Possibility Of Conversion
What can be better than targeting the areas that you know will give the best possible results? Geo-targeting will show your ads only in your selected areas, thereby cutting off the extra cost of running your ads in less fruitful areas.
Let’s say, you offer services only in a particular region. Running ads outside the region will be of absolutely no use and only accumulates to the cost.
When it comes to targeting locations, you can simply select a particular locality, city, state, etc. Your ads will only be seen by your potential customers, thereby improving the chances of conversion. Furthermore, what’s the point of reaching out to people who can not get access to what you offer?
One Keyword Per Ad Group
This is one of those successful strategies that are followed by advertisers. When you insert one particularly strong keyword, it leads to the creation of a relevant ad group. User intent needs to be kept in mind and this ensures your campaigns are aligned with the same.
You’ll gradually notice an improved CTR due to an increase in the relevancy factor. Research has shown that this strategy improves visibility to a great extent. To select the most relevant keyword per ad group, you need to conduct in-depth research on your top-notch competitors. Go through the long-tail keywords they select for their campaign and use them accordingly.
Focus On Improving Your Landing Pages
Matching your ads to your landing page is an important aspect of a reduced CPC. You cannot expect people to click on your ads if your landing page is nowhere relevant to the keywords used. Demonstrating a clear value proposition should be an important target of your landing page. You can research through your competitors’ landing pages to get a clear idea. Accordingly, work on yours and make sure it stands out among the crowd.
Increase The Usage Of Negative Keywords
Negative keywords are certain words or phrases a searcher types that you need to avoid. These words or phrases often lead to queries that are of no real use for your business. No matter how high these words or phrases rank, they will only take you closer to people who have nothing to do with your products or services.
By using negative keywords, you will be blocking your ads from being shown to these searchers. Irrelevant queries eventually lead to an unnecessary cost burden that will be avoided. Merely focusing on long-tail keywords is not enough and you must block these short-tail keywords as well.
Using negative keywords ensures reduced CPC by getting rid of all such types of queries. Your ads will only be displayed to people who are willing to purchase your products or services. This is one of the most effective methods of improving your quality score.
Opt-In To Search Partners For Lower CPC
There are certain websites that Google partners with, for example, Amazon. These websites can be used for displaying your ads and they generally have low CPC due to decreased competition in comparison to Google. Due to decreased competition, you will eventually notice low costs and high profits.
All these websites are highly successful and can help you reach your target audience in no time. Therefore, this is one of the most cost-effective methods of reaching your target audience.
Focus On Keyword Expansion
Never keep yourself restricted to updating the currently used good-performing keywords. Continuously researching and adding new keywords is of utmost importance. Keep using and identifying new tools for keyword expansion. There are a number of different keywords your competitors are adding to their list regularly. Make sure you are not stuck with the ones you initially chose.
The Final Verdict
These were some of the most fruitful tips that you can use to get a reduced CPC. Let’s be honest, earning money is no easy task and you need to ensure you reduce all possible costs to the minimum. Go through these tips or hire a Google ads consultant and make all the necessary changes that you can right now without any further delay. It’s time to get some real returns out of the efforts you put into your campaigns.
Does the landing page affect CPC?
Yes, the landing page determines your quality score, thereby affecting CPC
Do low-volume keywords imply a poor quality score?
No, a low-volume keyword does not imply a poor quality score. Low volume keywords keep away irrelevant searches, in turn, improving the quality score by targeting the right people.
Why is the manual method preferred over the automated method?
The manual method is preferred over the automated method since it offers a better sense of control.
Media Challengers (Birendra kumar) is India’s most successful SEO and PPC services company. We implement ALL online marketing techniques to make the business profitable. We are a Google certified agency partner. We have EXPERTISE IN SEO(SEARCH ENGINE OPTIMIZATION) AND PPC(PAY-PER-CLICK).
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I am new in the Google ads industry. this is a backbone post for me