Wills and Estate Planning Google Ads Consultant Case Study

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Wills and Estate Planning goes hand in hand with the ownership of property and we provide additional discounts to our existing clients who purchase or sell with Hope-Selkin Law and begin the estate planning process within 3 months of a real estate closing.  We urge our clients to be proactive and protect their loved ones so that they are properly looked after.

homeowner insurance campaign setup case study Google ads


I am working on this account for the last 2 years. The client was low budget in the starting. so the main challenge was generating leads with a low budget.


I have worked on different bidding methods, campaign types and keywords. I did use multiple bidding methods and finally, we achieve the goal.


As you can see screenshot, ads are showing now. Now cost per call is around USD28

CA$28.97 Cost/Conv.

9.33% CTR

CA$4.93 CPC

From The Client

"Great company to work with, very professional but feels like family"


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