Homeowner Insurance – Lead / Phone Call Campaign Setup Case Study
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Nestled in the beautiful and cosy Farrelly Pond neighbourhood, in the heart of San Leandro, CA, Thedigital Insurance Agency is here to offer you a wide range of personal, commercial, and specialty insurance products and services in and around California. We are a local, insurance agency that goes above and beyond to ensure that you get the right coverage at an affordable rate.
As we all know insurance industry is super competitive. So, generating low-cost calls is super challenging work. The client was paying a higher cost per goal/call. As you can see from the screenshot, we did reduce the cost per call.
I have worked on different binding methods, campaign types and keywords. I did spy on competitors' strategies to get a low-cost call.
As you can see screenshot, ads are showing now. Now cost per call is around USD60
$67.51Cost per Conv.
From The Client
"Great company to work with, very professional but feels like family"