Homeowner Insurance – Lead / Phone Call Campaign Setup Case Study
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Nestled in the beautiful and cosy Farrelly Pond neighbourhood, in the heart of San Leandro, CA, Thedigital Insurance Agency is here to offer you a wide range of personal, commercial, and specialty insurance products and services in and around California. We are a local, insurance agency that goes above and beyond to ensure that you get the right coverage at an affordable rate.
![Case Study Screenshot4](https://www.mediachallengers.com/wp-content/uploads/homeowner-insurance-campaign-setup-case-study-Google-ads-consultant.jpg)
![](https://www.mediachallengers.com/wp-content/uploads/homeowner-insurance-campaign-setup-case-study-Google-ads.jpg)
![homeowner insurance campaign setup case study Google ads](https://www.mediachallengers.com/wp-content/uploads/homeowner-insurance-campaign-setup-case-study-PPC-Expert.jpg)
Challenge
As we all know insurance industry is super competitive. So, generating low-cost calls is super challenging work. The client was paying a higher cost per goal/call. As you can see from the screenshot, we did reduce the cost per call.
Solution
I have worked on different bidding methods, campaign types and keywords. I did spy on competitors' strategies to get a low-cost call.
Results
As you can see screenshot, ads are showing now. Now cost per call is around USD60
$67.51Cost per Conv.
6.20% CTR
$67.51 CPC
From The Client
"Great company to work with, very professional but feels like family"