1. Google Search campaign setup
2. Google Display campaign setup
3. Google Video/YouTube campaign setup
4. Keywords research
5. Ad group creation
6. Ad title optimization
7. Quality ad copy creation
8. Keyword bid cost optimization
9. Tracking CPC & CTR
10. Managing keyword’s bids
11. Conversion Tracking and optimization
12. Landing page optimization
13. PPC report generation
14. Adword and analytic linking
15. Analytic funnels tracking
16. Setting up required Ad Extensions
17. Call to Action Setup
18. Setting up a remarketing campaign
19. Setting up different Display Network Advertising for better branding
20. Adding negative keywords to the account as required

Google Ads Specialist Case Study