Case Study: Google Ads for Dentist / Dental Clinic
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Brighton Implant Clinic is a dental practice offering a range of dental and orthodontic treatments. The clinic provides solutions for teeth alignment and bite problems, including fixed orthodontics and removable clear aligners for both adults and children.
Challenge
The dental clinic needed to generate more enquiries for its dental implant services across multiple locations. When I started working on the account, the existing campaign structure and conversion performance needed significant improvement.
The goal was not simply to generate more website traffic. The focus was to build campaigns capable of generating measurable patient enquiries at a sustainable cost.
Solution
I restructured the dentist's Google Ads strategy and created separate campaigns targeting dental implant searches across different clinic locations.
The optimization focused on:
- Creating location-specific dental implant campaigns
- Targeting high-intent dental implant keywords
- Improving keyword and search-term targeting
- Creating more relevant ads for each location
- Managing negative keywords to reduce irrelevant traffic
- Optimizing bids and advertising budgets
- Improving conversion tracking and measurement
- Continuously monitoring and optimizing campaign performance
This allowed us to allocate the advertising budget toward campaigns and searches that were generating stronger conversion results.
Results
The improvements produced a significant change in campaign performance.
During June 2017, the Google Ads account generated:
391 conversions
403 total conversions
180 phone calls
9.41% conversion rate
£27.18 average cost per conversion
4,158 clicks
£27.18 Cost / Conv.
11.29% CTR
£9.41% Conv. Rate
From the Client
Great experience working with Media Challengers. Our Google Ads campaigns generated more patient enquiries while maintaining an efficient cost per conversion
