Google Ads Not Working? Get a Free PPC Audit from Our Experts

If your Google Ads aren’t delivering results, then blame it on your strategy. You’re paying for the traffic that doesn’t convert. It feels like a lost battle where every impression or click feels like a blow to your budget and morale. It’s time to stop tweaking your ads and look for expert guidance.

Your Google Ads is a case of underperforming PPC campaigns. You need to look for the reasons slowing down your ads. If you are interested, our Google Ads experts can conduct a quick audit of your PPC campaigns. We will identify areas that need improvement and suggest changes that can boost the overall performance and results.

Most PPC campaigns fail due to the use of irrelevant keywords, weak ad copy, or poor landing page design. If you don’t track results, optimize your ads, or understand audience behavior, you’ll end up wasting budget on futile impressions and clicks. It is only with efforts like consistent ad testing and real-time optimization that you can see positive results.

Google Ads Not Working? Here’s a Quick Checklist

1. Is your CTR below 2%?

A low click-through rate (CTR) means the targeted audience doesn’t find your ads click-worthy. It can hit your Quality Score and increase your cost per click. The reason behind this debacle could be targeting the wrong audience with irrelevant keywords or a poor ad copy, confusing the audience.

2. Are you paying more per click?

Paying more per click means draining your budget quickly and not getting the full benefits. It happens when the Quality Score becomes low, the bidding strategy goes awry, or bidding on highly competitive keywords. It is a tricky situation, demanding immediate attention.

3. Is your Quality Score under 7?

Google rates ads and landing pages based on keyword relevancy and user experience. Each ad is assigned a Quality Score from 1 to 10. Ads with a Quality Score below 7 are considered underperforming.

4. Is your conversion rate below 3%?

A low conversion rate despite decent traffic indicates a problem with the landing page. It is either poorly designed or not optimized for a call-to-action. The ads are getting clicks, but the landing page isn’t performing well. It needs a strong offer and a clear call-to-action button.

5. Is your impression share below 60%?

A low impression share indicates that the ads aren’t shown enough times. It could be due to an insufficient budget, preventing Google from publishing the ads, or a low ad rank. Whatever the reason is, you’re missing out on potential clicks and leads.

6. Is your bounce rate above 55%?

Bounce rate indicates the visitors who bounce back after clicking on your ads. While a 40% bounce rate is considered acceptable, an increase in this rate demands attention. Visitors click back when the landing page has a mismatch, downloads slowly, or is not optimized for mobile.

7. Is your ROI less than 2:1?

If you aren’t earning $2 for every $1 spent, you are paying more for clicks. A positive Return on Investment (ROI) or Return on Ad Spend (ROAS) is crucial to earn a profit. Your ads need continuous optimization; only then can you see any improvement in ROI.

8. Is your metrics engagement rate below 5%?

Metrics are digital indicators showing how users interact with your landing page. For example, time spent on the page is an important metric. Similarly, a goal completed is a metric. A low engagement rate shows that either the users aren’t interested in your offer or that your landing page is weak.

9. Are you attracting wrong audience?

Irrelevant clicks that don’t convert do more harm than good. They waste money and time. It happens when you attract the wrong people with broad match keywords, have ineffective keywords, or poor geographic targeting. Your ads would continue to get irrelevant clicks until you pause them.

10. Is your Google Ads performance declining continuously?

If you see no improvement in your ads despite months of optimization, take it as an indication of ad fatigue, increased competition, or outdated strategies. It’s time to introspect on what is wrong with your ads and take corrective measures before the performance further declines.

If your answer to at least three of these questions is “YES”, your PPC campaigns need a performance review. You need an expert to evaluate your Google Ads and suggest solutions. Look for red flags and expert tips if you're considering DIY methods.

Red Flags You’re Wasting Ad Spend

1. You’re Getting Clicks but No Conversions

Your ads are generating clicks, but the visitors aren’t converting. It shows that the ad content doesn’t match the landing page. It could be either due to targeting the wrong traffic or using a poor landing page.

Expert Tip: Use A/B testing to bring variation to your ads and align the landing page with the ad content. Improve the page loading speed and add clear CTAs in the content. The design should resemble an extension of the ad copy, encouraging visitors to take action.

2. You’re Spending More on Broad Match Keywords

Broad match keywords can include a variety of keywords, such as misspelled terms, synonyms, or related searches. They give excellent results when used in combination with negative keywords. However, broad match keywords can also send irrelevant traffic to your site.

Expert Tip: It is better to stick to phrase match or exact match keywords. Additionally, you should regularly review the search terms reports to identify irrelevant keywords and neutralize them with negative keywords.

3. You’re Quality Score is Below Average

Google assigns a score on the scale of 1-10 to each ad. It is called Quality Score and determines the relevance of the ads. If your Quality Score is less than 7, you are paying more per click and losing your money on visitors that don’t convert.

Expert Tip: Improve your ad copy and landing page to increase the Quality Score. Ensure your ad copy is properly aligned with the landing page by producing compelling ad copy and optimizing the landing page with CTAs.

4. You’re Ads Show For Irrelevant Queries

If your ads show for queries loosely related to your business, you won’t see any conversions. It can happen only when you don’t use negative keywords to filter the traffic. Lack of negative keywords allows unrelated visitors to drop by your site.

Expert Tip: Use the Search Terms Report to find low-intent search queries and prepare a list of negative keywords to filter the traffic. Update negative keywords weekly to cut clutter and sharpen targeting.

5. You Don’t Know Which Ads Are Driving Results

Your ads drive traffic, but you should know which ads, keywords, or campaigns bring valuable traffic. If you don’t, it means you don’t track conversions. Conversion tracking is necessary to know which ads are your assets and which are liabilities.

Expert Tip: Google Ads Conversion Tracking can give valuable data on which ads are driving traffic. You can see how CTAs like phone calls, form fills, or purchases work.

6. You’re Targeting Everyone You Can

If your ads know no geographic or demographic boundary, they can reach distant customers. While these ads can flood your website, they can’t fill your account. Targeting a broad audience can harm the overall performance of your Google Ads.

Expert Tip: Use filters, like geography, demography, and device, to prevent doubtful visitors from visiting your site. Also, customize your ads to bring clarity to your message and discourage non-targeted traffic to your site.

7. You Haven’t Reviewed or Updated Your Campaigns

Google Ads are also susceptible to industry trends, fluctuations in demand, and heightened competition. Not reviewing Google Ads means leaving the campaigns at the mercy of external factors. Your ads will become irrelevant to the targeted audience and waste your money.

Expert Tip: Track your ads for performance and refresh ad copies to keep your ads new. You can run A/B testing to check which ads work well for your business.

Real Results – A Quick Case Study

Client: A mid-sized fashion accessories store

Problem: The business was struggling with its Google Ads. Their ad spend was high, but the conversions were quite low in comparison to the traffic. It was drawing good traffic but at a high cost. Its budget was draining, and the wait for relevant traffic was increasing.

The Audit:

An experienced PPC expert conducted the audit and analyzed the key areas:

• Keywords match
• Ad copy relevance
• Conversion tracking setup
• Landing page performance
• Audience segmenting

Key Findings:

1. Overuse of Broad Match Keywords without Negative Keywords

Broad match keywords were driving loosely related traffic to the site. Since no negative keywords were used and the business never analyzed the Search Terms Report, the broad match continued to drive expensive, irrelevant traffic.

2. Missing Conversion Tracking

The business wasn’t using conversion tracking, which can help locate ads, keywords, and campaigns driving quality traffic. Ignorance about the conversion tracking setup did cost the business dearly in the long run.

3. Weak Ad Copy

The business was using weak ad copy. The ad content was confusing to visitors. Low ad relevance reduced the Quality Score of ads, leading to higher cost-per-click. The business was paying more per click and wasting money on uninterested customers.

4. Messy Landing Page

The landing page wasn’t properly aligned with the ad copy. It lacked clarity in the offer and CTA. Also, it was slow to download. Since it wasn’t optimized for mobiles, few customers were visiting it.

5. No Audience Segmenting

The ads weren’t segmented for exact targeting. They were drawing customers from a wide range of sources. It cost the business dearly as a large chunk of traffic was irrelevant to the business.

Actions Taken:

1. Keywords Targeting

The PPC campaigns were switched from broad match keywords to exact match keywords. Additionally, negative keywords from Search Terms Reports were added to the keywords to filter unrelated traffic.

2. Setting Conversion Tracking

Google Conversion Tracking was set up to find which customers are converting. It monitors specific actions and helps understand how visitors interact with the marketing material.

3. Landing Page Optimization

The landing page was redesigned for speed, transparency, and clarity. The optimized was perfectly aligned with the ad copy. It became an extension of the ad content, delivering the right message to the targeted audience.

4. Mobile Optimization

The landing page was optimized for mobile to target mobile customers. It further strengthened the landing page development.

5. Audience Segmenting

The necessary filters, such as geography, demography, and devices, were included to prevent irrelevant traffic from distant searches from flooding the website.

The Results (After 60 Days)

• CPY dropped by 40%
• Conversion rate increased by 60%
• ROAS (Return on Ad Spend) improved from 1.5 to 2.5
• Wasted ad spend reduced by 50%

Conclusion

This case study shows how a business saved its hard-earned money from wasting on an underperforming PPC campaign. A detailed PPC audit by an expert can identify problem areas. The expert can suggest necessary steps to strengthen the campaign and improve its overall performance.

What You Get with Our Free PPC Audit

A detailed PPC audit and rid your campaigns of the unnecessary roadblocks, slowing progress, and wasting your budget. Google Ads being our forte, we can assure you of expected results within the promised time. We have many case studies that prove our talent. Our online audit includes:

Account Structure Review: We will review each ad, keyword, and campaign for relevance and performance, and improve your control over the campaign.

Keyword Analysis: We will search for high-traffic and relevant search terms to maximize visibility, generate clicks, drive conversion, and improve ROI.

Ad Copy & Landing Page Quality: We will improve the quality of ad copy and ensure the landing page aligns well with the ad copy and drives quality traffic.

Conversion Tracking Setup: We will set Google Conversion Tracking to track every action and find the source of traffic that converts.

What Is GA4 Conversion Tracking — And Why It Matters for Google Ads Success

Budget & Bidding Recommendations: We will recommend strategies to align the budget with goals, optimize campaigns for performance, and efficiently use funds.

Reassurance:

• No obligation
• No pushy sales call
• 100% confidential and secure

Get Your Free PPC Audit today, free of cost, and know whether you’re PPC campaign is underperforming and get expert tips to improve the overall performance of your PPC campaign.